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Design Director
December 2006 – Present



Orange NFC

Experience Design Lead
May 2016 – March 2018

· Supporting head of design to define budget, resource and scope of work for Experience Design Group.
· Managing external design agencies globally with brand team and internal UX/UI team.
· Create, design and craft pattern library for whole Schroders cross platform as capability & resources.
· Represent Schroders experience team for design governance and sign off with marketing, information security, IT, Brand and legal team.
· Oversee internal and external digital projects. Expert review and support product release cycle.


Sky - NowTV
Lead UX Designer - Mobile
April 2015 – Jan 2016

· Now TV Mobile UX designs lead and core agile software development team.
· Define and support the application release train for Now TV mobile and tablet application.
· Introduce new UX tools and design process to speed up the software release cycle.
· UX alignment with TV and web browser based application.
· Now TV product road map UX inputs and overall design support.


vodafone R9

Orange NFC

Group Digital Product
UX Design Manager

April 2013 – March 2015

UX specification, agile software development, design management and design support for Tesco's multichannel strategy.


View more projects with Tesco >


Experience Design Manager
April 2007 – December 2011

· Mobile strategic and experience design, devices application and design management.
· Manage and support mobile UE design and user research activities for Orange Applications (Orange Downloads, Orange Music Store, Application shop, Orange Games, Contacts backup and restore and Orange Map)
· Manage a sub-design team at the Design and User Experience department in Orange Group.
· Lead Design Manager for NFC projects related to Contactless financial, ticketing, loyalty and Tag reading/writing products
· Design the AMEA countries basic mobile payment application.
· Multi-platform design expertise in RIM, JAVA, Android, iPhone and Windows.


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Orange NFC

vodafone R9

User Experience Manager (Product and Content)
December 2005 – October 2006

· Application and service UI and interaction design: directing and managing external agencies to deliver designspecifications and reports.
· Align design deliverables with technology, marketing and product life cycle’s roadmap.
· Project and resource management: prioritize and scoping project requirements, organize stakeholders meeting andpresentation, selecting external consultancies and coordinate with their work.
· User requirements gathering and testing: Define project schedule, resources and budget. Reporting projectfinding to senior management.
· Realise product service descriptions: To review major product and services design results/findings and to maximum the quality of user experience for wireless devices.


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Philips Design
Interaction Designer | Senior Designer | Art Director
Aug 2000 – October 2005

· User Interface and Product ideation for Philips mobile phone 2006.
· Art direction for Philips portable digital audio user interface 2006 range.
· UE/UI lead on CARE island design for PHILIPS Next Simplicity event.
· Philips.com web design team member.
· Key design team member of Philips personal infotainment product range, User interface related issues.
· Philips personal infotainment/wireless/audio product 2006 range creation. (Asia pacific – China / Hong Kong)
· Philips.com redesign team member
· Future scenarios for Philips Connected Planet and Yahoo.
· Connected Planet product – DVD / high end TV user interface design and specification.
· Philips digital identity.
· Philips lighting.
· Philips Medical system – China.
· Design lead for Philips mobile phone 2004.
· Key design team member of Philips mobile phone for 2003 to 2005 range.
· IFA 2003 exhibition · Berlin.
· Connected Planet 2005 project.


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philips design


Ammirati Puris Lintas
Multi-media designer
May 1999 – Aug 1999




Mosaic Design co.,
Interior Designer
Oct 1997 – April 1999




Axiom Creations ltd.
Graphic Designer
May 1997 – Sept 1997




Resources Link Network ltd.
Web Designer
May 1996 – April 1997



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